About Us

At SoftJaw, we build gear for the people who keep the world running — tradesmen, mechanics, farmers, and workers who don’t have time for junk.

Born out of real-world frustration on the job site, SoftJaw was created to solve a simple but constant problem: where to put your tools, parts, and drinks when you're working on metal surfaces, ladders, vehicles, or heavy equipment. Everything on the market just takes a small bump and it falls off. Our solution? The toughest magnetic cup and tool holder on the market — made from ultra-durable rubber and armed with the strongest magnets we could find. This isn't China made, glued on cheap magnet junk, these are products that will take a beating and last a lifetime.

We don’t cut corners. Every SoftJaw is designed and tested in the USA with jobsite abuse in mind — extreme grip, high capacity, and zero compromises.

Whether you're wrenching under the hood, rewiring a panel, or out in the field with the cattle, SoftJaw is Built to Grip. Made to Work.